CREMe Food Safety News
Welcome
January 2007 - Vol 2, Issue 1
In This Issue
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Greetings,

I hope that you have enjoyed your season’s holidays. We would like to wish you a prosperous and successful New Year. In this issue, we have a new article for you on childhood obesity along with some other news from CREMe.

If you have any trouble reading this newsletter, please let me know and I will change your version to plain text. This and all previous newsletters are available at: the CREMe Newsletter site.

Burgers

The Current State of Affairs

Childhood obesity has widely spread in industrialized countries. In the USA, over 15% of children are currently considered obese and the number is likely to grow in the future. In Ireland alone, about 300,000 children are overweight or obese. Obesity indirectly leads to about 2,000 deaths a year and also to indirect costs of about 4 bn EUR a year.


The Reasons

Obesity can be caused by hereditary factors, meaning that children are often predisposed to be obese, if their parents are obese, too. Whether this is just due to eating habits which are copied by children or due to genetic changes is still subject to research.

In addition to this, children are less likely to engage in physical outdoors activities due to recent advances in technology. Computers, television and electronic games keep them at home instead of encouraging them to play outside. The use of mobile phones from an early age inclines them to contact their friends with their phones instead of walking to their friends’ houses to see them. Thus their physical inactivity keeps them from burning fat, which then accumulates in the body.

Furthermore the parental tradition of home-cooking is disappearing due to lack of time. In that way many children are exposed to too much fast food, which again leads to weight gain.


CREMe Can Help Target The Problem Of Obesity

The current state of affairs is hazardous, because it endangers our children’s lives. Obesity can not only lead to psychosocial problems, but also to serious illnesses, such as diabetes, sleeping disorders, high blood pressure, osteoarthritis, angina or heart diseases.

CREMe can help fight child obesity by helping researchers analyse food consumption data in order to allow them to target resources in the areas that will have the greatest impact on children’s health.
Our marketing team have launched a research campaign, which will help us to better understand where scientists and experts have problems with exposure assessments. We have prepared a short questionnaire for experts and interested parties in the exposure assessment field.

If you are happy to receive a call from us in order to discuss what you would like or need to facilitate your exposure assessments, please simply reply to this e-mail and provide us with a contact number. A member of our marketing team will then get in touch with you. Thank you for helping us to help you.
Chocolate
As the take-up of the CREMe web tool is expanding more and more internationally, we discovered the importance of language for the international market. We are committed to helping our customers as much as we can. This means that we are now giving our customers the chance to communicate with us in their native tongue in order to make it easier for them to express their wants and needs and for us to understand them better and to act accordingly.

For the purpose of making communication easier, we have also put online a summary of what our company does in some of the most common European languages - German, Italian, Spanish and French. Please check out www.cremesoftware.com to see the result. Our international team would be very happy about any suggestions, hints or comments in one of the five languages we use.

The CREMe newsletter is our way of communicating with you - the food safety professionals of this world. You have received this newsletter either because: you have signed up for it, you have expressed an interest in our CREMe products and services over the last number of years, we have worked directly together on a project, or you have been specifically recommended by a trusted colleague or contact of ours that this newsletter would be of interest to you.

CREMe promotes health and safety by helping regulators, safety authorities, food, personal care product and chemical manufacturers to easily and accurately evaluate exposure levels of consumers to chemicals. If you have any questions on our articles or if you would like us to discuss a particular topic, please contact us.

Our online tool - CREMe 2 - allows analysts to work together to estimate exposure to food additives and flavourings, contaminants, pesticide residues, nutrients and many other ingredients of concern including cosmetics and personal care products.

Would you like to try out CREMe 2 and discover the value of CREMe to your organisation? We are looking forward to hearing from you.

Yours Sincerely,
Cronan McNamara
CREMe Software Ltd.

phone: +353 1 896 8451