CREMe Newsletter
Consumer Health & Wellness
September 2007 - Vol 2, Issue 9
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Greetings,

In this issue we discuss how the economic cost of food safety problems can now be quantified. Food related health problems, from obesity and high salt levels, to potentially harmful additives and contaminants can be predicted with accuracy from the available data.


We all know that prevention is better than cure when it comes to health. This applies equally to prevention of food safety problems for your organisation regardless of whether you are a government or industry body. The cost of prevention is far lower than the cost of repairing the damage. And now, it is possible to directly quantify the economic cost of these food safety problems.

With CREMe you can calculate today's exposure levels of the population to chemicals and contaminants from food. Using standard dose-response curves - these exposure results can be converted to probabilities of adverse health events for the population. Standard cost of illness data (see USDA calculator here) can then be applied in a straight forward accounting exercise to calculate the harm done by food safety problems.

For more severe events, involving the actual death of consumers, the value of statistical life data can be used to calculate the cost of such a damaging event. It is estimated that the average level for the value of a statistical life is about $5.5-$7.5 million. Click here for more information on this.


The willingness-to-pay measures for risk changes (click here for more on this) is another interesting measure that can be applied to place a value on the resulting changes in health outcomes through an intervention by a government agency or industry. CREMe's new assessment comparison feature allows you to easily assess the impact of food safety interventions or initiatives. This means that the direct economic benefit of an intervention can be calculated.

It seems easier to ignore prevention and to pay for the cure when a problem arises. But, of course, this is not advisable. In today's competitive market the risk to the reputation and the brand of an organisation is so high that regaining lost value is not always possible. Prevention of these problems is therefore essential. Directors of business and public departments have a duty of care to their customers. In extreme circumstances, this can lead to jail time if a director's actions are found to be harmful and negligent.

Government organisations need to allocate budget to food safety assessment as well as healthcare provision for their population. The realisation that prevention is better than cure is finally starting to sink in and exactly how much better can now be accurately quantified in dollars or euro terms.


There are a number of new items of interest in the online CREMe Research Network. If you haven't yet received a password to access this site or if you have forgotten your password, please let us know by simply clicking here or by sending us an email.

The CREMe newsletter is our way of communicating with you - the food, nutrition and chemical safety professionals of this world. You have received this newsletter either because: you have signed up for it, you have expressed an interest in our CREMe products and services over the last number of years, we have worked directly together on a project or you have joined CRN.

CREMe promotes health and safety by enabling industry, regulators and researchers to understand consumer intakes and exposures. If you have any questions or queries on our articles or if you would like us to discuss a particular topic, please contact us. This and all previous newsletters are available at: the CREMe Newsletter site.

Yours Sincerely,


Cronan McNamara
CREMe Software Ltd.

phone: +353 1 896 8451