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Consumer Health & Wellness
February 2008 - Vol 3, Issue 2
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Greetings,

We enjoyed a very successful launch of CREMe Nutrition in London in association with Purely Nutrition this month. The discussion with the group of industry nutritionists was very active and productive and it clarified a few points which I would like to share with you in our newsletter today.

This information will make it much easier for you to understand how your organisation can work with and benefit from our CREMe Nutrition service.

CREMe Nutrition is a unique online statistical modelling tool which allows you to simply and easily map food and nutrient consumption patterns for a wide range of different population and demographic groups. This allows for:
  • Improved targeting of nutrition strategies via more accurate nutritional mapping of consumers by key brand and/or demographic data
  • Improved understanding of nutritional deficiencies leading to health problems in geographic regions and demographic groups.
  • Improved validation of health claims via accurate assessment of population or sub-population exposure to individual nutrients and/or other components of food
  • Improved targeting on nutritional messaging and increased potency of PR and communications messages both internally and externally
CREMe Nutrition boasts a number of unique and innovative features over other conventional analysis packages. These features include:
  • Easy to use statistical modelling to allow for uncertainty and variability in a dataset which will improve the accuracy of your data analysis
  • Optional bioavailability data fields for improved accuracy in measurement of nutrient exposure
  • Easy to use Monte Carlo modelling to handle missing data within your dataset to yield higher accuracy in your results
  • Access to and use of UK market share and brand loyalty databases for detailed brand level food consumption data
  • Access to and use of detailed UK population and demographic data for enhanced nutritional mapping across a wide range of population sub-groups
  • A network of nutritional consultants available to work on projects with you

Please click on the link below for an example case study of how you or your organisation can engage with CREMe Nutrition.
There are a number of new items of interest in the online CREMe Research Network (CRN) including a new section which aggregates global food safety news.

The CREMe newsletter is our way of communicating with you - the food, nutrition and chemical safety professionals of this world. You have received this newsletter either because: you have signed up for it, you have expressed an interest in our CREMe products and services over the last number of years, we have worked on a project together or you have joined CRN.

CREMe promotes health and safety by enabling industry, regulators and researchers to understand consumer intakes and exposures. If you have any questions or queries on our articles or if you would like us to discuss a particular topic, please contact us. This and all previous newsletters are available at: the CREMe Newsletter site.

Yours Sincerely,
Cronan McNamara
CREMe Software Ltd.

phone: +353 1 677 0071