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Newsletter
Consumer Health & Wellness
May 2009 - Vol 4, Issue 1
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Greetings,
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Breaches in specification levels or legal levels of contaminants in food can occur from many sources. These can be minor in terms of health effects yet at the same time can be extremely damaging for business.

For example, the recent Irish Pork Issue highlighted the need for timely and accurate quantitative risk assessment of food safety issues.

Read on to see how you can be prepared for contamination issues from pathogens, pesticides and other chemicals in the future.

A technical regulation breach or contaminant specification breach can cause a high level of anxiety and cost to industry, even in cases when the incident would cause absolutely no health risk to consumers.

Without a rapid, validated risk analysis you simply don't have the data to make an informed decision about these issues.

Without this information you are obliged to treat every technical breach as a major incident. This is a waste of time, money and good food and can needlessly damage your company's reputation.

Fortunately, information to support your decision is now available. Creme has introduced a Rapid Response service for both industry and government agencies.

We analyse the effect of any contamination for you quickly and accurately. The rapid response service shows you the level of consumer exposure with precision and confidence.

We produce a report with an independent toxicologist's assessment of the exposure. This information is available extremely quickly after an incident occurs. You do not have to perform the analysis yourself - the report is provided by the Creme team.

For industry, this report allows you to show your directors, and if necessary regulators and customers that an incident will not pose any health concerns. It can reduce the risk of products being withdrawn or allow you to recover quickly from a product being withdrawn.

For Government regulators, this report will give you the information to allow rapid informed decision making thus balancing consumer safety with real business concerns.

How it works

  • The Creme team sets up your data in our Creme Food Safety software
  • When an incident occurs, you send us the information on the chemical, levels and products affected.
  • Without requiring any work on your part, the Creme team provides a detailed report assessing the consumer impact of the incident including an independent toxicologist's report
  • Creme provides this report quickly and in confidence to support your decision on next steps

Please contact us if you would like to see what information is contained in our rapid response report and to discuss how we can implement this service for your organisation.
We have expanded CRN to open it up to more people in order to generate more collaboration and discussion. It is no longer required to register in order to read comments but to post comments you need to be registered and logged in.

There are a number of new items of interest in the online Creme Research Network (CRN) including a new section which aggregates global food safety news.

The Creme newsletter is our way of communicating with you - international food, nutrition and chemical safety professionals. You have received this newsletter either because: you have signed up for it, you have expressed an interest in our Creme products and services over the last number of years, we have worked on a project together or you have joined CRN.

Creme promotes health by protecting businesses and consumers. Creme does this via a combination of the best possible data and science.

If you have any questions or queries on our articles or if you would like us to discuss a particular topic, please contact us. This and all previous newsletters are available at: the Creme Newsletter site.

Yours Sincerely,

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Cronan McNamara
Creme Software Ltd.

phone: +353 1 677 0071