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Newsletter
Consumer Health & Wellness
June 2009 - Vol 5, Issue 2
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Greetings,
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In the food industry competition is high. Innovation and new product development is becoming increasingly important to companies to gain competitive advantage.

Food companies operate in a market environment where quality and consistency are as important as price in the overall competitive equation.

Successful food companies know that the key to their success lies in their ability to continually innovate, while listening to and understanding consumer needs.

Innovation may include radical new products, additions to existing product lines or reformulation of existing recipes to maximise functionality, reduce cost, improve taste and increase health or nutritional benefits.

Innovation and new product development involves risk and all nutritional and health claims must comply with an ever-increasing range of standards and regulations.

Creme can help you to remove risk from new product development by providing you with scientifically validated, regulatory accepted consumer risk assessments, analyzing the effect of your choices of new and replacement ingredients, showing the actual effect on consumer health and safety with precision and confidence.

Creme's advanced models help you to validate health and safety claims, guarantee the quality of all products and reduce costs and time to market of new products.

With Creme's regulatory accepted tools, you can stand out from the competition and lead the way to a new level of consumer and supply-chain safety.

About Creme: Creme was formed in 2005 following five years of research resulting in the development of the most advanced methods of food safety exposure assessment. This research was conducted at Trinity College Dublin Ireland in collaboration with the Institute of European Food Studies.

Today Creme provides the most accurate and detailed exposure assessment solution in the market. Our scientifically advanced models allow you to understand the impact of a range of items including food ingredients, food chemicals, contaminants, nanotechnology and functional food ingredients on consumers in different market sectors across Europe, USA and Asia.

Creme customers include large food manufacturers and processors, government regulatory authorities and research institutions.

Action: Contact us now to discuss your requirements in confidence. We would be happy to meet you to review your new product development plans and show how Creme can significantly reduce your risk in this area.

We have expanded CRN to open it up to more people in order to generate more collaboration and discussion. It is no longer required to register in order to read comments but to post comments you need to be registered and logged in.

There are a number of new items of interest in the online Creme Research Network (CRN) including a new section which aggregates global food safety news.


The Creme newsletter is our way of communicating with you - international food, nutrition and chemical safety professionals. You have received this newsletter either because: you have signed up for it, you have expressed an interest in our Creme products and services over the last number of years, we have worked on a project together or you have joined CRN.

Creme promotes health by protecting businesses and consumers. Creme does this via a combination of the best possible data and science.

If you have any questions or queries on our articles or if you would like us to discuss a particular topic, please contact us. This and all previous newsletters are available at: the Creme Newsletter site.

Yours Sincerely,

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Cronan McNamara
Creme Software Ltd.

phone: +353 1 677 0071