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Newsletter
Consumer Health & Wellness
July 2009 - Vol 4, Issue 3
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Greetings,
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When the Irish government issued a recall in December 2008 of all Irish pork products dating back to 1st September 2008, it sent shockwaves through the agricultural industry, particularly the embattled pig production and processing sector.

The recall had the potential to destroy the Irish pork industry with the loss of millions of euro and countless jobs coming into the festive season.

Recently however, the European Commission praised the response of the Irish authorities to the crisis in December 2008. This view has been supported by the country's largest pork processor, Kerry Foods, who have suggested that the swift action taken by the FSAI will safeguard the international reputation of Ireland's food industry (see Just-Food, Ireland Food and Drink Report Q1 2009).

In turn, the FSAI has recognised the important role of Creme in minimising the impact on the industry and on consumer health.

Food Safety Authority Ireland - Testimonial

"Using Creme Food, the Food Safety Authority Ireland (FSAI) was able to quickly address consumer health concerns by showing worst case scenario exposure assessments as well as more refined assessments and calculate the additional body burden of Irish consumers from the beginning to the end of the crisis. This information enabled the FSAI to take swift action and risk to public health and damage to the agriculture sector was minimized."

About Creme: Creme was formed in 2005 following five years of research resulting in the development of the most advanced methods of food safety exposure assessment. This research was conducted at Trinity College Dublin Ireland in collaboration with the Institute of European Food Studies.

Today Creme provides the most accurate and detailed exposure assessment solution in the market. Our scientifically advanced models allow you to understand the impact of a range of items including food ingredients, food chemicals, contaminants, nanotechnology and functional food ingredients on consumers in different market sectors across Europe, USA and Asia.

Creme customers include large food manufacturers and processors, government regulatory authorities and research institutions.

Action: Contact us now to discuss your requirements in confidence. We would be happy to meet you to review your processes and show how Creme can significantly reduce your risk in this area.
We have expanded CRN to open it up to more people in order to generate more collaboration and discussion. It is no longer required to register in order to read comments but to post comments you need to be registered and logged in.

There are a number of new items of interest in the online Creme Research Network (CRN) including a new section which aggregates global food safety news.

The Creme newsletter is our way of communicating with you - international food, nutrition and chemical safety professionals. You have received this newsletter either because: you have signed up for it, you have expressed an interest in our Creme products and services over the last number of years, we have worked on a project together or you have joined CRN.

Creme promotes health by protecting businesses and consumers. Creme does this via a combination of the best possible data and science.

If you have any questions or queries on our articles or if you would like us to discuss a particular topic, please contact us. This and all previous newsletters are available at: the Creme Newsletter site.

Yours Sincerely,

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Cronan McNamara
Creme Software Ltd.

phone: +353 1 677 0071