Creme Focuses On Consumer Health and Wellness at the 2011 International Dairy Show
Written by Robert Coyle
ATLANTA, GA., September 20, 2011 – Protecting consumers from high exposure levels of chemicals from their food intake, Creme Software Ltd. (Creme), provides effective analysis on the impact of a range of items including food ingredients, food chemicals, contaminants, nanotechnology, nutrients and functional food ingredients. At the 2001 International Dairy Show, Ireland-based Creme is showcasing its service solutions at the Georgia World Congress Center, Atlanta, GA, Booth 513, (September 19th – 21st), as part of the Enterprise Ireland Delegation.
Based on a state of the art cloud computing system, Creme Food® emerged from cutting edge EU-wide research into food safety. Providing an always-on, high-performance, scalable system for data analysis needs, Creme Food® accurately quantifies the impact on consumers of:
- Food Additives
- Food Packaging Migratory Compounds
- Pesticide Residues
- Microbial Contaminants
“Without accurate data, a business is forced to treat every technical regulation breach as a major incident,” said Cronan McNamara, CEO of Creme, “which, in turn, can cause huge damage to that company. Creme Rapid Response analyses the effect of contamination breaches and uses a scientific risk analysis to show the level of consumer exposure with conviction and validation.”
Creme Food® assessments address:
- Bio-availability data
- Chemical concentration data from laboratories or food experts
- Nutrient composition of foods and recipes
- Large scale Food Consumption data sets
- Food processing data and the effect on foods and chemicals
- Foods, recipe and food grouping data
- Market share and brand data for branded products
For people residing in the United States, Creme Food® facilitates the generation of nutritional, food intake, chemical exposure and health results from the National Health and Nutrition Examination Surveys (NHANES). Beneficial knowledge of the health and nutrition of the US population allows for NHANES to compile detailed data sets on the food intake of consumers. This results in a database containing the food code, amount and a range of nutritional information for each participant.
“This is where Creme comes in. Our system can pull up any information regarding food consumption and potential health benefits towards certain demographic groups,” continued Cronan McNamara. “The results can be calculated and the benefits quantified easily and accurately with Creme.”
Based in Ireland, Creme provides web-based software, data, training and consulting services in the area of food, chemical and cosmetic exposure assessment. Founded in 2005, Creme employs fifteen experienced researchers and technical staff in the areas of Nutrition, Nutritional Intake Modeling, Exposure Assessment, Microbial Growth Modeling, Risk Analysis, High Performance computing, Algorithms and Training.