The Marketing Manager will own the Creme Global marketing plan including design, execution and measurement. The Marketing Manager will drive all marketing campaigns, campaign tracking, lead management, customer database, targeting and segmentation via all marketing channels.
This is a hands-on role that will suit a commercially driven person with direct experience of B2B marketing campaigns and B2B marketing technology. You will facilitate the scalability, predictability, and effectiveness of Creme Global’s marketing.
This is a new role for Creme Global, so this will really give you the chance to really make your mark. You’ll be empowered to make a significant impact on the profile of Creme Global, working with the management, the sales team and the technical team.
Specific direct experience in the end-to-end creation, implementation and optimisation of B2B marketing campaigns using content and technology across multiple channels
3-5 years expertise with marketing technology and/or automation and know how they are integrated and deployed effectively, how to optimise funnels and create defined goals
Know how to create campaign plans and budgets and keep to them!
A real understanding of the major marketing channels (Website, Email, SEM, LinkedIn, Content), what they can deliver, what are the appropriate resources for each channel
Demonstrated competency managing the collaboration of multiple third-party stakeholders (carefully!)
An understanding of how to manage and manipulate corporate websites, lead gen pages, landing pages will drive future growth.
6+ years of professional experience with at least 5+ years working in B2B enterprise or SaaS marketing dept
Existing proven success in B2B marketing environment, ideally targeting international markets – and the US in particular
Know how to deliver high-impact, compelling go-to-market campaigns using creative and content that drives brand awareness in our industry, and engages both new and existing customers
The ability to work as a partner to the sales and technical teams
Demonstrable expertise in marketing tech stacks, using tools such as Google Marketing Platform, Salesforce, HubSpot
Know how to structure, process and combine qualitative and quantitative data to drive insights
A strong capability to compile, present and explain outputs and outcomes from campaigns to management
The confidence to refine continually and improve processes to increase effectiveness right through the funnel
A willingness to innovate and experiment: the ability to think about ideas and campaigns as hypotheses that can be tested
A familiarity with Agile processes and ‘sprints’ that can test hypotheses
You can write clearly – and, ideally, be able to write sales copy, understanding the role of content, calls-to-action
Bachelor’s degree in marketing or related field
Relevant certifications e.g., HubSpot, Google, where possible.
Creative thinker with intuition and common sense to inform decisions and to communicate them to a team
A hands-on, driver who is capable of working independently and on your own initiative
A team player with the ability to work well with the and management technical team to prioritise projects
Ability to objectively ask and answer three questions about all marketing programmes:
What did not work?
What can we do better next time?
And apply these learnings iteratively
A grounded individual who can recognise the importance of contextual inputs for balanced decision-making
A real understanding of processes that drive marketing and sales growth in B2B marketing
A level of expertise that means you can offer your opinion as an expert and are not afraid to offer alternative opinions when analysing data.
Contract type: Full Time / Part Time
Location: Ireland / USA / Remote
Salary: DOE, negotiable