Most large organizations today are not short on data. They are saturated with it. On paper, the environment looks sophisticated and mature. And yet, when a truly high-stakes decision needs to be made confidence becomes conditional, and caveats appear.
Earlier this month Creme Global CEO Cronan McNamara was interviewed by Nikos Manouselis, CEO at Agroknow for the Fireside Chats series.
When it comes to beverages, the reformulation challenge is notably simpler, as the sweetness of the sugars can be replaced with far smaller quantities of sweeteners which delivers the desired calorie reduction.
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