AI-ENHANCED NEW PRODUCT DEVELOPMENTÂ (NPD)
Accelerate high-volume innovation with science and AI.
Move from idea to validated prototype in days, not weeks, without sacrificing quality, compliance or trust.
What it does?
A cloud-based, AI-powered framework that helps food and beverage producers rapidly create, validate and scale products at volume.
Enables rapid concept creation and market alignment, using generative AI to produce on-brief concepts aligned to trends, dietary preferences and consumer language.
Manages feasibility, regulatory and ingredient checks through automatic flagging of allergen, labelling and compliance risks while assessing availability and cost implications.
Supports predictive performance simulation, allowing teams to forecast shelf life, stability, texture and processing performance before lab trials to cut rework.
Assists with scale-up and process optimisation by using process models and digital twins to streamline the transition from kitchen to line.
Procurement alignment is evolving, connecting ideation to supplier portfolios and price or sustainability signals for resilient choices.
Finally, it is customisable to your data, allowing you to bring historical formulations to tailor models to your repertoire and workflows.
Trusted by industry leaders and main regulators.
Our work is recognised by leading companies and main regulators in both Europe and the United States.
Who is it for?
This solution is designed for R&D and formulation teams launching frequent product variants, ingredient sourcing and vendor management teams, quality and regulatory leads who need early risk flags, innovation and operations teams reducing time to launch, and digital or transformation leaders embedding AI in R&D.
Why?
- Taking concepts to validated prototypes in days.
- Delivers consistency through data-driven validation across dozens of launches.
- Reduces manual cycles and resource waste.
- Greater scalability with a system that learns from every release.
- Confidence in results by combining creative AI with scientific verification.
What you get
- Early go or no-go predictions on concept and ingredient viability.
- Run scenario modelling across ingredients, matrices and processing windows.
- Transparent rationale with confidence bounds and full traceability.
- Interactive, no-code interface empowering scientists and decision-makers.
- Epert feedback and pilot data integration.
Why it is different
Traditional NPD
Traditional NPD relies on manual filtering, lab trials for every option, static spreadsheets and unscalable evaluation.
AI-Enhanced NPD
AI-Enhanced NPD replaces this with AI-backed early triage of concepts and ingredients, lab work focused on high-potential candidates, dynamic and continually learning models, and scalability across product lines and markets.
The power of dual AI: Creative meets credible
Creative AI (LLMs) generates rapid, trend-aligned ideas and consumer-ready language. Scientific AI (ML and simulation) validates performance, cost and compliance for reproducible results. Together they deliver industrial-scale innovation with trust.
Save weeks per innovation cycle and cut rework efforts.
If you’re racing to launch multiple products but stuck in lengthy validation loops, our AI-Enhanced NPD framework is built for throughput and for your team.