Can Parallel Universes Predict What We Consume?

How might we make predictions in a world of choice and randomness? If we borrow a concept from modern physics, we may be able to make lots of predictions rather than just one.
When Shampoo Bottles Become Smart

Sensors embedded in products could lift the veil on product use in the home, especially for new products where there is much uncertainty about how the public will react or engage with a product.