Personalised diets based on people’s existing food choices, and/or phenotypic, and/or genetic information hold potential to improve public dietary-related health. The aim of this analysis, therefore, has been to examine the degree to which factors which determine uptake of personalised nutrition vary between EU countries to better target policies to encourage uptake, and optimise the health benefits of personalised nutrition technology. A questionnaire developed from previous qualitative research was used to survey nationally representative samples from 9 EU countries (N = 9381). Perceived barriers to the uptake of personalised nutrition comprised three factors (data protection; the eating context; and, societal acceptance). Trust in sources of information comprised four factors (commerce and media; practitioners; government; family and, friends). Benefits comprised a single factor. Analysis of Variance (ANOVA) was employed to compare differences in responses between the United Kingdom; Ireland; Portugal; Poland; Norway; the Netherlands; Germany; and, Spain. The results indicated that respondents in Greece, Poland, Ireland, Portugal and Spain, rated the benefits of personalised nutrition highest, suggesting a particular readiness in these countries to adopt personalised nutrition interventions. Greek participants were more likely to perceive the social context of eating as a barrier to adoption of personalised nutrition, implying a need for support in negotiating social situations while on a prescribed diet. Those in Spain, Germany, Portugal and Poland scored highest on perceived barriers related to data protection. Government was more trusted than commerce to deliver and provide information on personalised nutrition overall. This was particularly the case in Ireland, Portugal and Greece, indicating an imperative to build trust, particularly in the ability of commercial service providers to deliver personalised dietary regimes effectively in these countries. These findings, obtained from a nationally representative sample of EU citizens, imply that a parallel, integrated, public-private delivery system would capture the needs of most potential consumers.
- Industries
Industries We Work With
We work with the largest food, cosmetic and chemical brands in the world and also with main industry regulators in both the US and Europe.
- Products
Our Platform
Our platform hosts products designed and developed to advance global health and safety and improve the way your data is used. Find out more about the way we handle complex projects and help our clients gain valuable insights.
- Services
Our Services
We provide various expert services and solutions that enable you to get the most out of your data and gain new and clearer insights.
- About
What Motivates Us
We are on a mission to enable better decision-making in a complex world using science and data.
- Log In
Scientific Modelling
Release the full power of your data and discover key insights to answer the questions that matter to you with scientific modeling and analytics side of our platform. Log in to run predictive models and analyse results.
Data Portal and Visualisation Dashboard
Data Portal is a unique and powerful solution for organizations and consortia seeking a user-friendly, robust way to gather and centralize data from multiple sources. Log in to submit your data or to view your dashboards.