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In This Issue
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CREMe Quick Links
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Greetings,
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Within the last few months, there have been a
number of high profile food safety scares in
the international news.
How could a similar situation affect you?
What effect could a food scare have on
consumer behaviour?
If there were preventative measures that you
could implement in order to reduce product
recalls and increase consumer
trust and brand loyalty, would you be interested?
In this newsletter we discuss some of these
issues and give suggestions on preventive
measures that enable you to increase consumer
trust and
brand loyalty.
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Product Recalls - A Brief Overview
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Food product recalls have been a concern to
consumers for many years. They incur
immense direct costs for manufacturers and
retailers, can shake consumer trust and may
lead to consumers switching to competitors'
brands. The number of food borne diseases
that lead to mass product recalls is high -
in the USA, over 17,000 cases of food
poisoning were recorded for the year 2006.
Carcinogenic Ingredient - Sudan Red
Sudan Red is an industrial dye which is used
for colouring solvents, fats, oils and waxes,
hair dyes, shoe and floor polish and
temporary tattoos. Before the Sudan Red
issue was raised, the food colouring was an
ingredient in almost 500 food products containing
Worcester sauce (including sauces, salad
dressings and ready meals). In Europe and
many other Western countries the use of Sudan
Red was banned after EFSA claimed that
the substance could be carcinogenic and
toxic. Imported dry, ground or crushed chilli
from Asia (where Sudan Red is still used to
colour chilli, curry and chutney in some areas)
must now be accompanied by a food safety
certificate.
Sudan Red has recently also become an issue
in China, when almost 1,200 kg of eggs had to
be pulled from the market, as the red colour
of the egg yolk, which consumers thought to
be a sign of superior quality of the eggs,
was caused by dye with the help of Sudan Red,
which had likely been added into the chicken
feed. This and other food poisonings and
scares have recently led to the Chinese
government contemplating taking action and
establish a country-wide Chinese Food Safety
Authority.
Click
Here to see some Case Studies of how CREMe is
being used for Food Safety assessment
Salmonella Contamination Scare
In June 2006 a major chocolate manufacturer was forced to withdraw over a million chocolate bars from stores in Ireland and the UK, when the UK Food Standards Agency discovered a rare stain of salmonella in one of its factories. As the UK Health Protection Agency recorded a large number of consumers that were taken ill with salmonella, investigations were led which identified the strain of bacteria as the one that had been present at the chocolate manufacturer's plant. Since only the most severe cases are reported to the HPA, it is likely that many more people experienced health-related problems due to the salmonella contamination.
The Advisory Committee on Microbiological Safety in Food (ACMSF) advised that there was no safe level for salmonella in food. One cell forming unit is sufficient to cause illness, in particular in children and the elderly. It is thought that salmonella in chocolate could be particularly harmful, as chocolate may help protect the salmonella from acid attack in the stomach and facilitate the bacteria's infiltration into the intestines, where they can multiply and cause damage.
Salmonella in Peanut Butter
Also in 2006, a famous US brand of peanut
butter was found to contain strains of
salmonella. Various
lawsuits have been filed to gain compensation
for the harm caused to consumers. This
was the first incident where salmonella has
been found in peanut butter. The manufacturer
has appointed a food safety manager and is
currently repairing the damage done by a
leaky roof and sprinkler in one of its
plants, which is believed to have caused the
salmonella outbreak.
Contaminant - US E. Coli Scare
In the last six months, various food scares
have shaken the American population. In
September 2006, uncooked spinach was
found to be contaminated with Escherichia
coli (E. coli) in 26 US states. Lettuce,
tomatoes and onions were also suspected of
spreading the strains of E. coli. The E. coli
outbreak was traced back to packaged spinach
that originated in the state of California.
According to officials, the E. coli strain
that led to the outbreak was found in a
stream and in wild pigs and cattle faeces
close to a Californian spinach plantation.
According to US FDA estimates, food borne
diseases kill 5,000 people and cause illness
in 76 million Americans every year. The US
Center for Disease Control and Prevention
(CDC) said that action was needed in order to
prevent pathogen cross-contamination.
How You Can Handle Food Safety Crises
Using CREMe
CREMe's detailed ingredient analysis can enable
you see the full picture for all ingredients,
additives, flavourings and sweeteners that
are contained in products on the market. More
importantly, the levels of consumption of the
population of these ingredients and chemicals
can be quickly and easily assessed.
Scenario analysis allows you to be prepared
for a range of potential occurrences. Where
are the links in your food chain that are
most susceptible to food safety issues? How
will these impact your
consumers? CREMe Food Safety allows you to efficiently
perform analyses to allocate resources for
optimal consumer health and safety.
In the case where a contamination issue
arises or a legal framework change occurs,
your target market will be affected. You will
want timely and
detailed information. With CREMe Food Safety, you can
quickly process the data in order to obtain the
rapid answers you need in a crisis.
Furthermore, with CREMe Food Safety you can protect
your company's reputation and assure your
company's directors that you are using the
best tools and the most
detailed and up-to-date information available
to determine the impact of potential food
safety hazards.
Click
here to Contact Us for more information
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